The estate
The Piemaggio estate is located at Le Fioraie, a hamlet on the north-western side of the Castellina in Chianti territory, along the road to Poggibonsi, in the heart of the historical Chianti Classico. Piemaggio is the name of the farmhouse in the centre of the estate.
Pievis Maior
The most ancient part of the farmhouse dates back to the XI-XII century AD. The remains of an age-old ‘Pieve’ (church) in the heart of the property, bear witness to the agricultural vocation of the site. Religious orders in the middle ages acted as the custodians of agricultural knowledge, handing it down throughout the centuries.
Moreover, the name of the estate, Piemaggio, probably originates from the presence of the Pieve (‘Pie’) located on the highest hillside (‘maggiore’) in the estate.
Le Fioraie
The drawing with the three flower sellers, repeated on the wine labels, has represented the identity of the wines since 1954. Le Fioraie, in Italian ‘the flower sellers’, is the name of the place where the estate is located.
“Legend has it that the name of Le Fioraie is linked to the a pilgrim friar who passed by the estate, many centuries ago, one day in a very hot summer. The pilgrim, exhausted after so much walking in the excessive heat, fainted. Three sisters, local flower sellers, saw the friar crumple on the ground and offered him a glass of wine to revive him. The friar thanked the flower sellers and resumed his pilgrimage, but he never forgot the place. After a few months he returned, started building a small church and planted a few vines.”
We’ll never know whether this tale is history or legend: however, the three flower sellers are the symbol linking the wine to its place of production, A direct homage to this magical corner of the Chianti Classico area.